{"id":36,"date":"2021-12-20T06:05:58","date_gmt":"2021-12-20T06:05:58","guid":{"rendered":"https:\/\/abhijith.expertdigitalmarketers.com\/?p=36"},"modified":"2022-01-08T03:36:08","modified_gmt":"2022-01-08T03:36:08","slug":"tips-to-grow-youtube-channel","status":"publish","type":"post","link":"https:\/\/abhijith.expertdigitalmarketers.com\/?p=36","title":{"rendered":"YOUTUBE SEO TIPS TO DO GROW WELL YOUR NEW YOUTUBE CHANNEL"},"content":{"rendered":"\n

1. Build Your Videos Around a Single Keyword\/Topic<\/h2>\n\n\n\n

Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don\u2019t know SEO risk missing this step to rank videos<\/a> but it\u2019s crucial to include it if you want your videos to get the maximum amount of viewers. Use a keyword tool like KeywordTool.io<\/a>, which is specific to YouTube, to look for the most searched keywords in the niche you want to target.<\/p>\n\n\n\n

It\u2019s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. <\/p>\n\n\n\n

2. Reuse Existing Top Performing Content<\/h2>\n\n\n\n

Of course, the best way to grow your YouTube channel is to create and distribute great content<\/a>. But that content doesn\u2019t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already. <\/p>\n\n\n\n

Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of \u2018how to\u2019 videos in just one year. So content that solves problems for your audience is a great way to drive traffic. Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.<\/p>\n\n\n\n

Bear in mind that the most successful videos on YouTube are typically between one to five minutes long<\/a>, so don\u2019t feel you have to make a film or write a novel. Keep it short and sweet.<\/p>\n\n\n\n

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3. Engage with Your Audience<\/h2>\n\n\n\n

It’s important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you\u2019re just posting videos without encouraging comments and discussion, you\u2019re missing a trick. <\/p>\n\n\n\n

YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to engage with audio\/visual prompts. <\/p>\n\n\n\n

You can also take the time to visit other channels and engage, this could be a brand similar to your own or simply one you admire. Don\u2019t always wait for the audience to take the initiative either. Post questions or comments that can drive engagement by asking questions relevant to the content or even just asking what content they like to see on your channel or would like to see more of. Plus, make sure to thank people for sharing on Youtube and other channels. <\/p>\n\n\n\n

Think about using a social content distribution and engagement dashboard<\/a> to help you keep track of key engagement metrics on YouTube. <\/p>\n\n\n\n

4. Get Branded<\/h2>\n\n\n\n

So your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional. <\/p>\n\n\n\n

Improving your organization\u2019s social branding<\/a> will help users immediately recognize your content. So, if you have a blog or website, you probably already have some sort of look and feel to differentiate yourself from other individuals and\/or companies. So it makes sense to carry over that branding to your YouTube channel. <\/p>\n\n\n\n

\"10<\/figure>\n\n\n\n

In addition to visual branding, don\u2019t forget to add custom URLs to your channel header – and write an interesting bio about who you are and what your videos are about.<\/p>\n\n\n\n

5. Promote Your YouTube Videos on Other Social Channels<\/h2>\n\n\n\n

One of the wonderful things about social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience.<\/p>\n\n\n\n

According to Digital 2021: Global Overview Report<\/a>, there is a significant overlap in users across social media platforms with YouTube seeing huge engagement of over 90% amongst users of all the top channels. This means that it\u2019s a channel to be reckoned with when it comes to marketing activities and engagement. <\/p>\n\n\n\n

\"Social
Social Media User Overlaps<\/figcaption><\/figure>\n\n\n\n

So think about what channels you are on? Facebook, Linkedin, Instagram, TikTok? There are many to choose from and lots of great ideas for social media videos<\/a>. And if there\u2019s a channel (such as Facebook) on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so you get optimum engagement on all channels. Also, don\u2019t forget about your blog; you can post your videos there as well! And if you have a podcast<\/a>, it can function very smoothly with your YouTube channel.<\/p>\n\n\n\n

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6. Show Up & Stand Out<\/h2>\n\n\n\n

If you\u2019re running YouTube by yourself or as part of a small organisation, it can be extremely beneficial to personalise the channel by participating in videos. When you put a face to a brand, your audience can more easily connect with you as an individual. This is especially important for vloggers; fitness, life, or business coaches; and solopreneurs.\u00a0<\/p>\n\n\n\n

Every video you make doesn\u2019t need to include your face, but you should feature regularly enough to engage your audience. Additionally, if you are this type of YouTuber, use a photo of yourself on your channel (not your logo). See the example below from marketing guru Adam Erhart.<\/a><\/p>\n\n\n\n

\"Adam
Adam Erhart YouTube Channel<\/figcaption><\/figure>\n\n\n\n

7. Post Great Thumbnails & Leverage YouTube Cards<\/h2>\n\n\n\n

They may seem like a small thing (well, they are), but thumbnails can have a big impact. YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out among the pack. <\/p>\n\n\n\n

The same goes for YouTube search. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn\u2019t as valuable because they have a higher click-through rate (CTR). To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching l images. See the examples below from Neil Patel.<\/p>\n\n\n\n

\"10<\/figure>\n\n\n\n

We know that YouTube rewards channels that keep viewers on their pages longer. These longer average watch times mean people are  engaged with your content. (You can see how long people stay on your videos by using YouTube analytics<\/a>). By adding YouTube cards<\/a>, you can include links to other videos or relevant content at the exact point where users drop off. There are a variety of card types to choose from such as a playlist, poll or donation and you can feature 5 cards per video that appear as a rectangular box or teaser in the right-hand corner of the video. <\/p>\n\n\n\n

8. Push for Subscriptions<\/h2>\n\n\n\n

One of the ways you know for sure that viewers are engaged with your channel is when they \u2018subscribe\u2019 to see any new videos that are posted. Ask viewers to subscribe to your channel in each video that you upload, and keep engaged with your existing subscribed users. (You can see your list of subscribers, here<\/a>). Here\u2019s an example of how the subscriber button can appear on a video:<\/p>\n\n\n\n

\"YouTube
YouTube Subscribe<\/figcaption><\/figure>\n\n\n\n

Never pay for subscribers. This will only bring down your engagement and hurt the authenticity of your account in the long run. Remember, if you don\u2019t ask your viewers to subscribe, you may be missing out on a lot of potential followers. After all, the more subscribers you get, the more chance you have of increasing watch time on YouTube.<\/p>\n\n\n\n

9. Increase Your Uploading Frequency<\/h2>\n\n\n\n

This may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week. Don\u2019t worry; you don\u2019t need a design firm or big advertising company to get this done. Today\u2019s smartphones offer excellent video recording ability, and tools such as Animoto<\/a> make editing videos easy to create video content on a budget.<\/a> Consistency is of the utmost importance. Try to post at the same time each day or week (depending on your frequency), and keep your subscribers updated about when new videos will arrive. Then stick to your schedule.<\/p>\n\n\n\n

10. Become a Social Video (& YouTube) Expert<\/h2>\n\n\n\n

Video as a content format keeps going from strength to strength. According to \u2018The State of Video Marketing\u2019 report<\/a>, 86% of businesses use video as a marketing tool and 87% of marketers report positive ROI in its performance. As audiences become more visual and platforms such as TikTok grow in popularity, marketers should understand the role of video and how to use it effectively across all social media channels. <\/p>\n\n\n\n

With DMI\u2019s certified Social Media and Marketing course<\/a>, you will learn how to successfully set up and manage a YouTube channel and create strategies that make your channel stand out from the crowd. You will also understand how video sits within your content mix across platforms, build your online audience and use advertising and analytics for successful visual campaigns.<\/p>\n\n\n\n

First published February 2018, Updated October 2021<\/em><\/p>\n\n\n\n

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1. Build Your Videos Around a Single Keyword\/Topic Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don\u2019t know SEO risk missing this step to rank videos but it\u2019s crucial to include it if you want your videos to get the maximum amount […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":10,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions\/84"}],"wp:attachment":[{"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abhijith.expertdigitalmarketers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}